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Get to Know Us

Smart Lifetime, a dynamic and professional team specialised in the third age !

Our goal ?  Push back the barriers of dependence by offering an easy access to home care solutions. Autonomy, comfort, ingenuity and security are our watchwords. 


A company dedicated to the elderly people !
Smart Lifetime was founded in September 2011 by Séverine Draux and Frédéric Demesmaeker, two experienced entrepreneurs in the person's care and the elderly people sectors.

Founders : 

Séverine Draux : - Degree in sports physical therapy and in management of care establishments with 8 years of experience as a sports and life coach.  

Frédéric Demesmaeker : - Degree in accounting and in management of care establishments with 10 years of experience in managing rest homes and care homes. 


Why "Smart Lifetime" ?
SmartLifetime, it’s time to have a Smart Life! Under this name we wanted to pass on the message that it's time to live smartly and to improve the quality of life ! We want to help the elderly finding solutions to their needs easily. Not only by offering a wide range of ingenious products for autonomy, comfort and security but also with our blog that has been created with the willingness to inform elderly people on the problems that may arise with aging, on the security measures, on the existence of solutions, novelties, advices, ideas, etc...

Home care services help you improving your everyday life but don't be contented with it. Products allow you to remain autonomous and push back the barriers of dependence.



Our brands

Our brands have been specially selected for their qualities and their ingenuity. That's why we offer a minimum guarantee of 2 years on all our products with a service "satisfied or reimbursed".  Any product purchased can be returned for refund within 15 days from the reception. (See general sales terms and conditions) 


Development of our company
September 2011 : Foundation of the company Silver Genration S.A. with a share capital of 62.000 €. 
April 2012 : Creation of SmartLifetime.com.
May 2013 : Increasing of the share capital to 97.000 € and enlargement of the statutes allowing the opening of the parapharmacy. 

April 2015 : Launching of the new website Senup.com 

July 2015 : Increasing of the share capital to 297.000 €.

April 2016 : Translation of Smartlifetime in English and Dutch. 



Silver Generation S.A.
Business number :  0839.035.053
Intracommunity VAT number : BE0839.035.053



Head office and operational headquarters :
La Corbeillerie (Lieu-dit)

Chemin du Bois de Reumont

6530 Thuin




Enjoy your visit on our website ! 

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